Meta Ads for trades that keeps you front of mind locally.
We put your trade business in front of the right local customers on Facebook and Instagram, and turn that attention into booked jobs.
Turn your best work into your best salesperson.
Run in-house by specialists and measured to the numbers a trade actually cares about: more enquiries, quotes and won work.
Get your free growth plan- Reach local customers before your competitors do
- Showcase your services with scroll-stopping visuals
- Generate booked jobs with lead forms and clear offers
- Stay front of mind with retargeting until they buy
Everything a trade business needs from Meta & Social Ads.
One Meta & Social Ads plan built around how customers actually search and choose. Delivered in-house, never outsourced.
Facebook & Instagram ads
Campaigns that put your trade business in front of the right local customers.
Creative that stops the scroll
Job and team photos edited into ads designed to earn attention and booked jobs.
Local audience targeting
Reach customers by area, life stage and the interests that signal intent.
Lead forms & landing pages
Instant lead forms and landing pages that make it easy to book a job.
Retargeting
Stay in front of people who visited your site or engaged, right through their decision.
Reporting to booked jobs
Clear reporting on reach, cost per lead and booked jobs, with spend in your own account.
Results we've delivered.
Real Australian businesses grown with the same in-house team and process we'd run for you.
A multi-channel strategy that moved Horizon from one-off residential jobs to stable, high-value commercial contracts.
A digital transformation for a skip-bin and waste-management business, driving a step-change in organic visibility and enquiries.
Targeted local SEO and Google Ads brought a steady stream of new patients to a local dental clinic.
A clear process, built to deliver.
Strategy & creative plan
We identify your ideal customer and plan the angles, offers and creative that resonate.
Build creative & audiences
We turn your photos and video into ads and build precise local audiences.
Launch & retarget
We launch prospecting and retargeting campaigns and route interest to lead forms.
Optimise & scale
We double down on the creative and audiences generating the cheapest quality leads.
Meta & Social Ads works best alongside the rest.
The best results come when your channels pull together. Explore the other ways we grow trades, or see it all in one plan.
- SEO for TradesRank on Google for 'electrician near me' and win more booked jobs.
- Google Ads for TradesCapture high-intent searches and generate booked jobs fast.
- AI Search & GEO for TradesGet recommended in ChatGPT, Gemini and Perplexity.
- Web Design for TradesA fast, credible website that turns visitors into booked jobs.
- Marketing for TradesEvery channel, one plan and one team
Also see our Meta & Social Ads services and Meta & Social Ads in Sydney.
Backed by the industry's best platforms and certifications.
We run your campaigns on enterprise tools like Semrush alongside Google's own suite, as a certified Google and Meta Premier Partner. Accurate data, verified best practice, and specialists working on your trades growth.
Loved by Australian businesses.
We've been working with Online Road for our digital marketing and the results have been outstanding. Their expertise in SEO, Google Ads and social media has significantly boosted our online presence and brought in more customers.
Working with Online Road has been a game-changer for Pierre Diamonds. Their team handled our SEO, Google Ads and Meta Ads with a level of expertise that has genuinely grown our online diamond store.
We've seen amazing results since working with Online Road in building our website and undertaking SEO and Google Ads. Highly recommend the team.
Online Road definitely does the most professional work. We have seen a massive increase in our organic traffic since we started SEO with them.
Jason and his team have done wonders for my growing company, helping it get to the next level. Genuinely great to work with.
We turned to Online Road for their digital marketing expertise and were impressed by their professionalism, creativity and dedication to our success.
The designers were extremely creative in making the site visually appealing, with videos, images, text and testimonials all in the right places.
The designers were extremely creative in making the site visually appealing, with videos, images, text and testimonials all in the right places.
We turned to Online Road for their digital marketing expertise and were impressed by their professionalism, creativity and dedication to our success.
Jason and his team have done wonders for my growing company, helping it get to the next level. Genuinely great to work with.
Online Road definitely does the most professional work. We have seen a massive increase in our organic traffic since we started SEO with them.
We've seen amazing results since working with Online Road in building our website and undertaking SEO and Google Ads. Highly recommend the team.
Working with Online Road has been a game-changer for Pierre Diamonds. Their team handled our SEO, Google Ads and Meta Ads with a level of expertise that has genuinely grown our online diamond store.
We've been working with Online Road for our digital marketing and the results have been outstanding. Their expertise in SEO, Google Ads and social media has significantly boosted our online presence and brought in more customers.
Meta & Social Ads for Trades, answered.
Do Facebook and Instagram ads work for trade businesses?
Yes, especially for reaching local customers and showcasing your services. Strong visuals build trust and, paired with lead forms and retargeting, social becomes a reliable source of booked jobs.
How much do Meta ads cost for trade businesses?
You control the ad spend, which stays in your own account. Our management fee is set after a free strategy call, on a 90-day minimum then month to month. We focus on lowering your cost per job, not just spending more.
Will social ads bring real booked jobs or just likes?
We build campaigns for booked jobs, not vanity metrics, using lead forms, conversion tracking and retargeting. Reporting focuses on cost per lead and the quality of what comes in.
What if I don't have professional photos?
We work with what you have and can guide simple, high-impact ways to capture your services. Even well-edited phone photos and short videos perform strongly.
Ready to grow your trade business?
Book a free strategy call and we'll show you exactly where the growth is hiding.
Book a free strategy call