Case study

Horizon Cleaning

Commercial cleaning

SEOGoogle AdsGoogle Business
+296% conversions
Horizon Cleaning, Commercial cleaning

01 The challenge

Horizon Cleaning Services wanted to move away from small, one-off residential jobs toward stable, long-term commercial contracts. That meant generating more quality phone calls, email enquiries and genuine booking and quote submissions through their website.

02 Our approach

We devised a multi-channel strategy across SEO, Google Ads and Google My Business. For SEO, we optimised the site so that whenever someone searched terms like 'commercial cleaning', Google was triggered to display Horizon prominently in the results.

We fully optimised their Google Business Profile to dominate local search, and restructured their Google Ads campaigns to cut wasted spend while driving more genuine enquiries.

03 The results

+203% organic traffic in 6 months
+296% conversions (form submissions)
-30% cost per click on Google Ads
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